From voice recognition to self-driving cars, artificial intelligence (AI) is progressing rapidly, hence an artificial intelligence company, Entropik Technologies based from Bangalore is now negotiating a fresh round of funding, valued at about 10 million USD, approximately Rs.74 crore, and is in conference with investors, including Falcon Edge Capital. This company specializes in creating patented AI models and emotional recognition technologies

that help brands and marketers perform customer behavior research and evaluate their reaction by capturing their cognitive and behavioral parameters.

To date, the company has secured over 1.4 million USD. This four-year-old established company was founded by IIT Kharagpur’s alumini and former CitrusPay senior executive Ranjan Kumar.

In addition, according to sources, Sequoia Capital also had conference to potentially invest in this company and will be the first ever round of funding received by Entropik since it last received 1.1 million USD of sponsorship back in 2018. Entropik, which began operations in South East Asia and North America last year, and reached one million in annual recurring sales with its institutional investors such as Bharat Venture Fund and IDFC Funds.

Entropik's application named Affect Lab version two, launches electroencephalogram monitoring, eye tracking and facial expression analysis to help end-to-end market research for brands. It partners with a range of multinational and domestic companies across sectors, including Vodafone, Amazon, ITC and more.