Heads Up For Tails Set to Raise $25 Million in Series B Round
- Apparel Group India leads the $25 Million Series B round, signaling strong confidence in the premium pet care market.
- The startup has reached an ARR of Rs 400 crore, driven by steady growth across digital and physical retail.
- Dubai expansion is planned next, marking its entry into the Middle East after India and Singapore.
Premium pet care brand Heads Up For Tails (HUFT) is close to raising $25 million in a Series B funding round, marking a major step in its growth journey, according to people familiar with the matter.
The round is being led by Apparel Group India, the Indian arm of Dubai-based retail major Apparel Group. Malinea Pte Care Limited is also participating in the round. Sources said the terms of the deal have been finalized, and the capital is expected to be infused over the next few weeks. The company has reportedly reached an annual revenue run rate of Rs 400 crore.
Founded by Samarth Narang, Heads Up For Tails operates as a premium direct-to-consumer pet care brand. It offers a wide range of products including pet food, treats, accessories, and grooming solutions. The company sells through its own website, leading online marketplaces, and a fast-growing offline retail network.
HUFT currently lists more than 13,000 products from over 250 brands. It has built a strong physical presence across more than 18 cities, with 115 retail stores and 95 pet spas, positioning itself as one of India’s largest organized pet care platforms.
Sources added that the startup is planning to expand into Dubai, which would become its third key market in Asia after India and Singapore. The move aligns well with the entry of Apparel Group India as the lead investor, given the group’s strong retail footprint in the Middle East.
Also Read: Right4Paws Raises Rs 14 Crore to Expand Premium Pet Nutrition
According to startup intelligence platform, Heads Up For Tails has raised around $40 million before this round. This includes a $37 million Series A raised in 2021 from Peak XV Partners (formerly Sequoia Capital India) and Verlinvest.
The funding comes amid renewed investor interest in India’s fast-growing pet care sector. Several startups across pet healthcare, nutrition, and services are currently raising capital, highlighting strong consumer demand and long-term growth potential in the category.
