Health tech startup Sugar.fit has announced that it raised $11 million in a Series A funding round led by MassMutual Ventures, with participation from Cure.fit, Tanglin Venture Partners, and Endiya Partners. The company aims to manage and reverse type 2 and pre-diabetes. The funds will be used to expand Sugar.fit’s product offerings, establish an offline presence, and accelerate research and development in the field of diabetes management.

It is estimated that around 100 million people worldwide suffer from Type 2 diabetes, while another 130 million are at risk of developing pre-diabetes. Sugar.fit has developed a comprehensive diabetes care program that leverages the latest technology, including continuous glucose monitors, fitness trackers, and other health diagnostics. The platform provides access to diabetes specialists and health coaches who work together to help users track the impact of their lifestyle on glucose levels in real-time. In addition to personalized guidance on fitness, nutrition, and sleep, users can monitor their HbA1c levels, which reflect the average blood sugar level over a period of two to three months. After three months, Sugar.fit users have seen an average reduction of 2% in their HbA1c levels.

"This investment will allow us to improve our technology and expand our reach throughout India, which will ultimately help more people take control of their diabetes and improve their health", said Madan Somasundaram, Co-Founder and CEO of Sugar.fit. Anvesh Ramineni, managing partner at MassMutual Ventures, commented on the investment saying, "We are excited to lead the Series A funding round for Sugar.fit. The team's diabetes management approach combines hardware, software, and analytics to deliver a personalized program and drive long-term behavioral change for better health outcomes. We believe that Sugar.fit will revolutionize the health of millions while fighting against the increasing incidence of diabetes in India".

Sugar.fit is a startup that was founded in 2021. In the same year, it raised $10 million in a seed funding round. Over the last 18 months, the company has seen an eightfold growth in the number of paid subscribers and currently serves over 25,000 users through its platform. The founding team of Sugar.fit comprises Madan Somasundaram and Shivtosh Kumar, while the larger founding team includes executives who have previously worked in companies such as Walmart Labs, Curefit, Dailyhunt, Flipkart, Myntra, and Samsung.