US based Mithri Capital, ventured in partnership by Peter Thiel and Ajay Royan, Investors, Silicon Valley, invested $45m in InMobi, Glance, consumer mobile product major. Glance is an auxiliary mobile ad business startup of InMobi.

Glance delivers lock screens which is completely driven by artificial intelligence. The lock screen is expected to have amazing visual and interactive content which is completely customized to the user.

The company claims that it has encountered more than 50m daily users, and the average spent time on the platform is 22min per day.

“Glance is changing the landscape of content consumption to address the demands of the ‘attention economy’ we currently live in, This investment from Mithril will help us further accelerate our journey through continued innovation in content-format, personalisation and content discovery, and expand into new geographies.” said Naveen Tewari, CEO, InMobi Group.

The company is said to use the fund for its expansion not only in India but also in many other countries. It targets to launch many new platforms, the list of new items includes Glance Tv, Glance Gaming, Glance Shopping . However, the company has assured its expansion in the Southeast Asian countries in the upcoming months.

"Our approach is how to take care of those micro moments in the day. You can quickly read news, play games, watch a two-minute video. People are watching Glance for about 20 minutes a day. Therefore, we know people want this kind of short-form content," said Tiwari.