Beauty, Health & wellness platform Kindlife.in has recently raised $8 million in its Series A round led by JB-Dooeun TK Fund and MIXI Global Investments. The funding round also witnessed the participation of Kalaari Capital and some angel investors.

Prior to this, the company has secured $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others in November 2021.
The freshly lifted fund will help the company to build a strong footprint between Korea, Japan, and India, the company said in a press release. Its community includes thousands of beauty creators who share recommendations and take a content-first approach, educating consumers on the latest K-beauty trends.

Kindlife, a pioneering platform in the beauty and wellness industry, was established by Radhika Ghai, who is notably recognized as a co-founder of the successful e-commerce site ShopClues. Alongside her, the venture was brought to life by two other talented individuals, Vidit Jain and Manasa Garemella. Together, they have created a unique space that caters specifically to the needs and preferences of Gen Z consumers, a demographic known for its discerning tastes and desire for personalized experiences.

At the heart of Kindlife's offerings is its proprietary artificial intelligence technology, which plays a crucial role in helping users navigate the often overwhelming world of skincare and wellness products. This innovative technology analyzes individual preferences, skin types, and wellness goals to curate tailored skincare routines and product recommendations. By doing so, Kindlife empowers Gen Z consumers to make informed choices that align with their specific needs, ultimately enhancing their overall beauty and wellness journey.

Overall, Kindlife stands out as a forward-thinking platform that combines cutting-edge technology with a deep understanding of consumer needs, making it a go-to destination for Gen Z individuals seeking personalized skincare and wellness solutions.

Leveraging the increasing demand for K-beauty, driven by the Hallyu wave, Kindlife seeks to tap into India's expanding K-beauty sector. This year, the company intends to introduce more than 20 Korean and Japanese beauty brands on its platform.