Team Startupcity

• Pehle Jaisa secures pre-Series A funding from Pantnagar Capital and Climate Angels.
• Converts village-level organic waste into affordable fertilizers, cutting carbon footprint.
• Sold 1,500+ MT fertilizers in FY25, generating  Rs2.5+ crore in revenue within a year.

Gurugram agritech startup Pehle Jaisa has raised $300,000 in a pre-Series A round led by Pantnagar Capital and Climate Angels. The new capital will drive the company's expansion plans for its decentralized waste-to-fertilizer model in rural Indian villages.

Pehle Jaisa, which was set up in 2022, had previously raised $169,000 in seed funding. The new investment will enable the startup to expand its network of village-level waste processing units that transform agricultural and organic waste into bio-stimulants, soil conditioners, and organic fertilizers.

It is Pehle Jaisa's hyperlocal model that stands out-waste is treated within the same village it is gathered from. This cuts down on long-haul transport, reduces the carbon footprint by a large margin, and allows for direct, low-cost input supply to farmers.

The company was co-founded by Pankaj Pandey, Ehtesham Farooqui, Shabih Abbas, Sumit Suman, Wasim Akhtar, and Mantosh Kumar. They want to create self-sustaining rural economies where local waste streams are used to fuel fertilizer, gas, and electricity production within the community.

Within a span of eight months of operation, Pehle Jaisa retailed more than 500 metric tonnes (MT) of fertilizers in FY24. During FY25, the startup witnessed growth, retailing more than 1,500 MT of value-added fertilizers and earning more than  Rs2.5 crore in revenue. While gaining speed, the company is now aiming to reach a revenue mark of  Rs100 crore in the years to come.