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• PlaySuper raises $1 million in seed funding to scale its rewards driven gaming model.
• The platform lets gamers earn real world prizes, boosting engagement and retention.
• Funds will fuel expansion across India and Southeast Asia’s fast growing gaming market.

Gaming commerce startup PlaySuper has raised $1 million in seed funding to expand its innovative rewards as a service model across India and Southeast Asia. The funding round was led by Chimera, a gaming focused venture capital firm based in Singapore. Other participants included Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director of Meta for APAC Emerging Markets.

Founded by Shouradeep Chakraborty, PlaySuper offers a new way to monetize free to play and skill based games by embedding real world rewards like gift cards and consumer products directly into gameplay. Instead of relying on underperforming ads or cash prizes, the platform enables game developers to reward players with aspirational, brand backed prizes, improving both user retention and monetization.

Abhir Das, Co-founder & CBO of PlaySuper said “We believe gaming is ready for a new monetization model”. He added, “Players want more than just points or in-game coins. Our platform makes every session feel rewarding with tangible incentives”.

The startup has already crossed $350,000 in monthly GMV, with early partners seeing a strong uplift in user engagement.

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Chimera’s General Partner, Krish Anurag, said, “Gaming commerce is the next big monetization unlock for emerging markets. PlaySuper is creating a powerful solution that connects gaming with real-world commerce. We believe this model will define how games monetize in India and Southeast Asia”.

With this funding, PlaySuper plans to onboard more gaming partners, expand its brand reward network, and strengthen its presence in fast growing mobile first gaming markets.