With participation from IndiaMART, an existing investor, and other family offices, Bizom, a retail intelligence platform that streamlines distribution procedures for retail brands, has raised $12 million in its Series B round led by Pavestone, which contributed $7.5 million.

The money raised will be utilized to expand Bizom's innovations, such as its AI-powered Real Intelligence project, which aims to develop highly developed problem-solving skills. The growth of important accounts and the creation of delivery methods will also be aided by the investment.

The vertical SaaS platform from Bizom improves retailer-brand relationships, product distribution, and sales efficiency. Presently, Bizom is being used by over 600 retail brands from sectors like FMCG, dairy, and CPG to digitize their route-to-market processes.

Bizom's software as a service (SaaS) platform offers real-time visibility into ground operations and helps brands understand product demand in the market. The company claims to serve over 600 brands and 6 lakh SKUs across 30 countries.

Early-growth stage B2B technology companies are assisted in addressing major global challenges by Hyderabad-based Pavestone Technology Fund, an AIF registered with SEBI and valued at Rs. 816 crore.

“We are thrilled to collaborate with Bizom. Many FMCG companies rely on their platform, which enables them to accelerate growth by optimizing distribution and providing quicker market insights. The focus of our Fund's Investments is aligned with this investment," said Srikanth Tanikella, Managing Partner at Pavestone.

India's consumption landscape is rapidly going digital, and Bizom is ideally positioned to spearhead this revolution in retail distribution. Dinesh Agarwal, CEO of IndiaMART, continued, "Our investment reflects our confidence in their vision of digitizing B2B retail."