Team Startupcity

·  ServeClub raises seed funding to scale operations and boost India’s pickleball market growth.

·  Offers USAPA-certified paddles at half the price of international brands, targeting affordability.

·  Plans include expanding distribution, partnerships, and community engagement to drive 20–25% monthly sales growth.

ServeClub, an Indian brand quickly gaining pace with its pickleball equipment, has secured seed funding to grow its business, enhance product range, and build momentum for the fast-growing sport in India. The round witnessed leading investors including Manish Poddar, Co-founder of Rare Rabbit; Pratham Mittal, Founder of Masters' Union and Tetr; and Malika Sadani, Co-founder of The Moms Co.

Established in 2024 by students from the US, Cuba, Mexico, Germany, and India who met while at Tetr College of Business, ServeClub exists to provide high-quality pickleball equipment at affordable prices to India's expanding player pool. Their USAPA-certified paddles are reasonably priced between INR 7,000 and INR 9,000 approximately half the cost of top international rivals.

The new capital will be strategically utilized to fuel product development, increase distribution through both online and offline channels, and deepen partnerships with major stakeholders in the pickleball community. ServeClub already partners with more than 25 pickleball clubs, courts, and fitness brands, targeting 20–25% sales growth every month for the next six months.

Manish Poddar spoke with excitement about the investment, stating, "ServeClub fills an essential void in India's market for sporting goods. The rapid proliferation of pickleball presents a huge opportunity to offer affordable, high-quality equipment that is tailored for Indian players."

Malika Sadani commented, "Their clear emphasis on partnership creation and community outreach will prove crucial in building the sport's presence."

ServeClub's strategy extends beyond direct to consumer sales. The brand looks to fuel community development through grassroot tournaments and on-ground activities, with the vision of creating a strong presence in urban and semi-urban India.

Jeet Totla, Co-founder at ServeClub, stated, "Pickleball is on the rise in India, but quality, affordable equipment is not yet widely available. This investment will enable us to enrich our product offerings, enhance partnerships with courts and clubs, and emerge as India's most reliable pickleball brand."

This investment is a milestone for ServeClub, setting the company up to be able to ride India's growing sports-tech and recreational activity boom. While pickleball fever rises among young and adult enthusiasts alike, ServeClub is poised to be one of the prime movers behind the sport's national growth.