Snacking startup Kikibix raises $300K from founders of nine unicorns, VCs
Varun Alagh, founder of Mamaearth, Revant Bhate, cofounder and CEO of Mosaic Wellness, Garima Sawhney, Vaibhav Kapoor, Prashant Pitti, Lalit Keshre, cofounder and CEO of Groww, Asish Mohapatra, cofounder of OfBusiness, Ruchi Kalra, and Abhishek Sharma, cofounder of Fashinza are among the founders who have invested in Kikibix.
Kikibix is a D2C nutrition snacking firm with offices in Gurgaon that was established in 2022 by paediatrician Ridhi Kaur. The business asserts that none of its goods contain refined flour, sugar, palm oil, preservatives, or chemicals. In her ten years of medical practise, Ridhi Kaur, the company's founder, claimed she saw that the majority of her patients had bad eating habits, which affected their nutrition and immunity.
"The truth is that many of the supposedly healthy snacks on the market are actually loaded with empty calories, chemicals, flavourings, hidden sugars, refined wheat, processed oils, and high starches. After the pandemic, 78% of Indians feel the need to switch to healthier snacks, yet 50% think the current ones aren't particularly pleasant. Our objective is to create genuinely healthy goods with tasty ingredients ".
Cookies in a variety of flavours, including cranberry oats, gur chana, ragi mocha, coconut, figs, and date almonds, are sold by Kikibix. It claims to be one of Amazon's top sellers in its categories and is now being sold through both online and offline methods.
The organisation wants to utilise the money to introduce more product categories, create a workforce, and establish more distribution channels across the nation, according to the company, which reported a 10X spike in monthly revenues over the previous six months.