Social commerce startup Gobillion has raised $2.9 million in a seed funding round led by YCombinator, Tinder founder Justin Mateen, Pioneer Fund and others, the company said.

The company will utilise the funds to launch more categories, product development, ramp up its business expansion plans, strengthen its operations and technology teams.

Other investors who participated included Goodwater Capital, Chris Golda Investments, Venture Souq, Vikas Choudhury (president, Reliance Jio), Soma Capital, Olive Tree Capital, Oliver Jung and Shanti Mohan (founder-Lets Venture).
Gobillion enables customers to buy together in social groups and unlock deals and was founded in 2020 by Roshan Farhan and Kulapradip Bharalu.

“The company aims to build extensive social and gamified e-commerce experience that can best cater to the needs and aspirations of customers in small towns in India and South-East Asia,” it said in a release.

“The next frontier of growth and opportunity is enabling commerce for customers in small towns in India-we are well-positioned to unlock rapid growth and delight customers with our offerings. We will be leveraging the capital to put our long-term plans into action and create a strong foundation for our business,” said Roshan Farhan, co-founder and CEO, Gobillion.

Gobillion will launch its services across 12 cities in the next 18 months while scaling across 100 more cities in the upcoming four to five years, it said.