India’s digital streaming startup market has gained huge traction in the last few years courtesy of the rise of digital technology. According to statista, India is the third-largest podcast-listening market globally, and Revenue in the Podcast Advertising market is projected to reach $61.60 million in 2023. Revenue is expected to show an annual growth rate (CAGR 2023- 2027) of 6.76 percent, resulting in a projected market volume of $80.02 million by 2027.

One of the main reasons favorably affecting the industry is the expanding internet use and the rising sales of mobile phones. Mainly audiences in this segment are looking for entertaining content without being preachy. Established in 2022, Audio Pitara is a completely free podcast platform that connects its listeners to history, fictional, realistic, horror, and inspiring stories.

Audio Pitara by Channel176 Productions is formed by Tapan Gupta, Amit Deondi and Tapasya Gupta. Audio Pitara is dedicated to producing content that is not only visually stunning and engaging, but also rich in storytelling, character development, and emotional depth. The company has identified audience interests in a very short period of time and offers modified content references to keep them frequently engaged.

“We believe that quality is the foundation of any successful entertainment venture, and we are committed to upholding the highest standards in all aspects of our productions”, says Tapan Gupta, Co-founder.

Utilizing the Latest Technologies to Create Content
Audio Pitara has been able to reach 50+ countries and created more than 30 shows since its inception. The firm is trying to get its programs out to a larger audience in a rich and diverse content internet ecosystem. Technology is a big part of Audio Pitara’s DNA due to which the company embarked on this journey to enable the process of discovery for this generation of audiences. Audio Pitara is committed to creating content that contributes positivity to society, fostering knowledge-sharing, critical thinking, and meaningful conversations. Audio Pitara has set up its own recording studio in Mumbai and also hired a strong team of professionals.

Audio Pitara enlightens, entertains, & enriches the lives of its listeners, hence making a positiveimpact on mankind

Audio Pitara has a team of skilled artisans and tech-savvy experts who work collaboratively, leveraging cutting-edge technologies and analytics to inform and enhance its creative process. With an aggressive plan to create 500+ hours of content by the end of this year, the firm intends to join the top ten league of audio platforms. Audio Pitara is also partnering with government institutions and NGOs to create shows which spread social awareness. The company believes that the fusion of art and science is the key to unlocking the true potential of media in this digital era. The firm uses data-driven strategies to optimize content creation, distribution, and performance while infusing it with artistic flair to engage and captivate the audience.

Audio Pitara is targeting to introduce almost 100 creators from different cities and ethnicities in the coming future. The firm is aiming to reach 100+ countries and achieve more than one million active monthly users by the end of this year. The company is also gearing up to increase its video podcasts and create shows with Dolby Atmos for a theatrical experience. Ultimately the firm is envisioning to become a trusted source of high-quality audio content that enlightens, entertains, and enriches the lives of its listeners, hence making a positive impact on mankind.