Mithaas: Delivering Sweetness to Your Doorsteps
Pushpendra Sharma and Saurabh Mullick
Original, Exciting Sweetness Every Day
The company has multiple sweet shop locations where traditional Indian snacks like Samosa, Kachori, Cholle Bhature, Puri Sabji, Chaat, Pao Bhaji, Paneer
Mithaas maintains quality & hygiene by procuring raw materials only from top brands and undertaking regular pest control measures
Being one of the earliest few to start breakfast and sweet home deliveries in Noida, Mithaas has updated itself accordingly to its tech savvy customers. “Our whole online sales channel is driven by our customers becoming more tech savvy. Customer convenience of ordering from and getting them delivered right at their door steps have been part of our vision and we try to get that experience improved every day,” asserts Saurabh, Co-Founder, Mithaas.Today, customers can place order through website, and mobile applications for Android & iOS apps as well and get orders delivered within 45 minutes without any delivery or packing charges. Mithaas has strong online sales focused on delivering best consumer experience, and
Quality & Hygiene at its Paramount
The Food and Beverage Industry always proclaims the challenge of maintaining quality and hygiene. At Mithaas, delivering taste, quality and friendly services is postulated as the success mantra. “Quality, hygiene and service are no longer good to have things but have become bare essentials on customer expectation; thus the only strategy is to keep customers happy every time they interact with Mithaas,” says Pushpendra emphasising on building trust and customer acquisition. Mithaas focuses on maintaining quality and hygiene right from procuring raw materials from top and trusted brands and vendors, to taking regular pest control measures and getting modern equipment at every stage of food processing. Mithaas conducts regular training and development classes to ensure its employees follow best practices to maintain hygiene and taste.
The Future Beckons
Mithaas is currently centralising on stabilising its new product line, particularly its 100 percent pure vegetarian Bakery, along with opening new outlets in Noida and nearby areas. To cope up with the constantly evolving space, expanding to new business lines and using modern tools and technology is part of Mithaas’ future blueprint.