Snackible: Healthy, but Tasty Snacks for the Health Conscious Individuals
Founder & CEO
Balancing Health & Taste
A food innovation company at its core, Snackible’s food technologists and nutritionists worked extensively to find the optimum balance between health and taste with a variety of unique and innovative snacks. Snacking is driven by impulse, and compromising on taste does not
Snacking is driven by impulse, and compromising on taste does not provide a satisfactory experience to the customers
Snackible started business in May 2015 as a snack subscription business but realised early on that the market was much bigger as a snack brand and started delving into multiple sales channels like online marketplaces, hotels, gyms, corporate canteens, café chains, airlines and obviously brick and mortar retail stores across the country. Currently Snackible is
Quality as Identity
Snackible creates the products from scratch with the help of food technologists and nutritionists and then outsource their manufacturing to contract manufacturers, owning full rights to the product and getting scalability without any high capital expenditure. Their product lifecycle from raw concept stage to market entry is under 3 months on average. This puts the company in a very unique position in the market. The manufacturers are well equipped experts in F&B sector. The snacks are prepared and stored in highly monitored and controlled spaces that are screened to ensure the highest degree of hygiene and cleanliness. Snackible follows a 3 layered Quality Control Mechanism to ensure every packet of snack which is shipped is uncompromised.
Snackible is currently growing at 25-30% revenue growth per month. The company employs a team of 20 people. They are also in the process of revamping their online portal to make it more intuitive to their customer’s preferences. Their focus is also on launching some ground breaking products in the mass market. In the next 2 years the company sees itself as a disruptive force in the FMCG space targeting multiple untapped customer segments with differentiated product offerings.