The love for food among Indians is not unknown. Trying global cuisines, putting on a new twist with ‘desi’ flavors, and embracing iconic dishes from different cultures is common, and pasta is the perfect example. Yet, though popular, the market lacks high-quality pasta, pushing consumers to either opt for Maida-based options that are unhealthy and far from authentic, or depend upon expensive imported products. To bridge this gap, Vishnu Bansal, founder and chairman of Shri Shardanand Food Processing Pvt. Ltd. created AJ’s Pasta.

With a lifelong passion for food and a background in the food industry, Vishnu developed AJ’s Pasta, a high-quality, healthy, and cost effective 100 percent semolina pasta choice. Through authentic taste and consistent quality AJ’s Pasta delivers a truly Italian experience with pasta that retains its shape and the perfect al dente bite.

The Healthy Choice

The modern consumer chooses healthier options, but craves indulgent experiences. AJ’s Pasta stands out for delivering both. Choosing pure wheat semolina, the brand creates pasta that has higher protein content and energy that keeps one satiated for a

longer time. It is also low in fat, becoming a guiltfree choice for weight-watchers and conscious consumers that desire a balanced and fit lifestyle without letting go of their comfort foods. AJ’s Pasta transparency through clean label practices differentiates it in the cluttered market, hiding nothing from consumers, and enabling them to choose wisely.

“AJ’s Pasta was born to combine authenticity, quality, and value — making great pasta a staple in Indian kitchens, not just an occasional indulgence. Rather, we allow indulgence without compromise, offering taste, texture, and health in one plate”, shares Abhinav Bansal, Director, AJ’s Pasta.

AJ's Pasta was born to combine authenticity, quality, and value - making great pasta a staple in Indian kitchens

Certified by FSSAI, FSSC22000, HACCP, ISO 22000: 2018, HALAL & GMP, AJ’s Pasta manufactures pasta in pristine conditions, without any human intervention, eliminating the chances for contamination. Equipped with a manufacturing facility designed to meet world-class hygiene, safety, and quality standards, fitted with advanced machinery from Pavan (GEA), Italy, AJ’s Pasta ensures precision at every stage of production. Leveraging this advanced setup, the company produces 700 metric tonnes per month, effectively catering to domestic and global demands.

Pavan’s cutting-edge extrusion and drying capabilities enables the brand to manufacture perfectly textured pasta in the desired shape that stays for hours after boiling, without getting sticky, and preserves the natural goodness of pure semolina. The use of traditional bronze dies gives the pasta a rough texture that allows better sauce absorption for a greater taste. “Consistency is assured with these machines, while the controlled manufacturing environment helps maintain appropriate moisture levels, resulting in superior quality”, adds Abhinav Bansal.

Future Growth

A robust manufacturer and exporter of pasta, AJ’s Pasta products can be found in leading stores across the US, Canada, Africa, Dubai, Netherlands, or New Zealand. Keeping up the pace, the brand plans to introduce new product lines to include Poha, Makhana, and Soya Badi, diversifying AJ’s Pasta's portfolio and catering to evolving consumer demands. It is also developing more pasta shapes aligned with international demands. With a dual local+global perspective, AJ’s Pasta is growing robustly, becoming a truly global food brand.