Chetan Soni, Founder of Half Baked Beans says, “Many aspiring writers have been denied fair opportunities to express their creativity and I found a great urge for a publishing platform among them. And when we started off as a launch pad for budding authors, I realized that there are amazingly talented story tellers
In its span of four years, HBB has published 72 books, comprising of four Anthologies, three Poetry collections, Photo Poetry book and this new age publishing house boasts two double header titles to their credits which is unique in the publishing industry
At HBB, an author is unchained from the hassles of book release; in fact, the firm takes care of A-to-Z of publishing requirements. “In this highly disorganized publishing industry, reaching out to the masses is a gruelling task for writers, especially newcomers. We are mending those rifts in the current industry and moreover, as a publishing house, we are dedicated towards helping the writers to reach out to maximum readers. We used social media to craft customized marketing plans to address the target audience for authors and today, this feature is what keeps us ahead of our competitors,” Chetan Soni stated.
As an innovative publishing house, HBB bags some more wonders in their to do list. “Going forward, we are focusing on book marketing along with the publishing. We plan to do offline events and social media updates, while looking forward for partnerships and collaboration with other platforms. Within 3-4 months, we will be hosting a brand new offline event, where writers can come and pitch their book live and they would get the publishing agreement then and there. And in next 2-3 years, we are expecting to come up with more books, new genres and lots of new projects like double header and co-author projects. So, the whole point is we are trying to widen the reading culture as well as encourage the new talents in India,” summarizes Chetan Soni.