The rising internet accessibility and the growing social media presence of people has led to more interactive discourse of literature. Unlike traditional publishing platforms where a writer has to bear the pain of rejections and restrains on their creative freedom, today, Social Media is the most effective way a writer or artist to establish a stand for them. Posting on Facebook groups, Tweeting links to blog spot or hash-tagging on Instagram can grab attention and promise instant reach for a writer’s work. While the writing community is on its turning point with digital transformation, here is an avant-garde publishing house Half Baked Beans, which is revolutionizing the Indian literature through their specially crafted publishing and digital marketing services. HBB not only ensures the maximum reach for every work, but also tries to uplift the new talents to the lime light.

Chetan Soni, Founder of Half Baked Beans says, “Many aspiring writers have been denied fair opportunities to express their creativity and I found a great urge for a publishing platform among them. And when we started off as a launch pad for budding authors, I realized that there are amazingly talented story tellers

who wish to publish stories on diverse and unique themes, rather than just romance.” From science fiction to contemporary romance and 60 minute metro book to a mature novel, HBB has already covered a plethora of literary genres. The diversity in genre and unique marketing tactics allows HBB to stand out from the league of established publishing houses.

In its span of four years, HBB has published 72 books, comprising of four Anthologies, three Poetry collections, Photo Poetry book and this new age publishing house boasts two double header titles to their credits which is unique in the publishing industry

At HBB, an author is unchained from the hassles of book release; in fact, the firm takes care of A-to-Z of publishing requirements. “In this highly disorganized publishing industry, reaching out to the masses is a gruelling task for writers, especially newcomers. We are mending those rifts in the current industry and moreover, as a publishing house, we are dedicated towards helping the writers to reach out to maximum readers. We used social media to craft customized marketing plans to address the target audience for authors and today, this feature is what keeps us ahead of our competitors,” Chetan Soni stated.

In its span of four years, HBB has published 72 books, comprising of four Anthologies, three Poetry collections, Photo Poetry book and this new age publishing house boasts two double header titles to their credits which is unique in the publishing industry. “Love, again” by Sumeetha Manikandan and Shruti Patole Clarence and “Frozen Summer Columbina” by Geeta Madhuri and Cynthia Vincent Daniel include among some of the most celebrated works of HBB. With the mission of nurturing the creativity of wannabe writers, the firm also offers script editing, cover design and printing and conducts several writing workshops, online contests, and openmic sessions along with many more interesting yet creative events. The firm’s Facebook page has already surpassed 2 lakhs likes, reflecting the growth of HBB in terms of reach and number of inhouse editors, designers and social media managers.

As an innovative publishing house, HBB bags some more wonders in their to do list. “Going forward, we are focusing on book marketing along with the publishing. We plan to do offline events and social media updates, while looking forward for partnerships and collaboration with other platforms. Within 3-4 months, we will be hosting a brand new offline event, where writers can come and pitch their book live and they would get the publishing agreement then and there. And in next 2-3 years, we are expecting to come up with more books, new genres and lots of new projects like double header and co-author projects. So, the whole point is we are trying to widen the reading culture as well as encourage the new talents in India,” summarizes Chetan Soni.