The term ‘superfood’ is relatively a new term that refers to foods that provide maximum nutritional value with minimal calories. Rich in vitamins, minerals, and antioxidants in a nutshell it can be referred to as immunity booster food. Honey is one of the oldest known superfoods. India has some premium honey brands which are quite old and famous in the market such as Dabur, Patanjali, Zandu, and more.

Mabtheo Organics is the only superfood brand in India started and dedicated to honey i.e., the oldest superfood, and is the largest provider of honey offerings that any brand in India offers. It has 18 varieties of honey in the market. None of its honey has any additive chemical compounds or otherwise.

MAB Consumer Care is a company that focuses on sourcing and distributing a wide range of honey products, including Raw honey, Infused honey, and Honey spread. Raw honey is sourced either from of multiflora sources and uni-flora sources, while Infused Honey is infused with natural herbs like ginger and turmeric.

Honey spreads, such as chocolate spreads, are made with 80 percent dark Belgaum chocolate non-hydrogenated, a healthy alternative to sugar and other sugars. MAB Consumer Care's mission is to identify superfoods that can help build immunity. The company started with the idea of superfoods, which are anything containing antioxidants, health benefits, and fiber.

They started visiting farms that grow honey and considered wet wipes to keep the body clean, but these superficial products do not build real immunity. “MAB Consumer Care has developed a large number of infused honey and honey spreads, with 34 varieties available. However, only 18 have been launched due to the amount of research done in the last year”, says Bedraj Tripathy, Co-Founder & CEO.

The company's research has been conducted on customers who purchased the honey and used it, and they have been tracking their usage and application. The company's vision is to keep users healthy and include superfoods in their daily lives, focusing on the belief that superfoods can cause a significant amount of immunity.

Super foods for daily life

The mission of the company is to improve health and build immunity using natural superfoods, working closely with small and marginal farmers. The company aims to help the farmers, who currently earn around 2.5 to 8.5 lakhs annually. With exposure to media and the internet, these farmers can see a life beyond their current income. The individuals in question are unable to afford the lifestyle they desire, leading them to seek opportunities in cities. However, they face challenges in growing their business due to the high margins taken by middlemen. The company aims to make a significant difference for them and their families, focusing on three core values - transparency, health, and prudentness. Prudency is inherent in Indians, and as a startup, following these values can be beneficial. The company endeavors to make a significant difference in their lives and contribute to their overall well-being.