Conduct a few surveys with advertising professionals about the key to success in advertising, and a majority of the respondents would pin down ‘Creative' as the most crucial parameter. In fact, Stephan Vogel, Ogilvy & Mather Germany's chief creative officer once said, "Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community faster". However, Sir Da-vid Mackenzie Ogilvy & Mather has also said, "A good advertisement is one which sells the product without drawing attention to itself". Therefore, we can deduce two important cues from the two statements: creative is the key to effective advertising, and the Ad should get converted into numbers, i.e. sales for the business. Anand Ingle, an alumnus of IIM Lucknow cracked the code and established a firm that brought these, and a plethora of more such parameters together, to produce a marketing material that could actually convert the leads into numbers and deliver high growth business. Based out of Mumbai, Quantastic Marketing is a full-service advertising agency

comprising of highly creative professionals having immense experience in the field of advertising.

Converting Ideas into ROI
A known-to-all fact is that technology has and is continually changing the way we do business. More so, it has made its impact on digital marketing as well. And why not, it was as though only yesterday that Facebook and Google marketing looked to have been compromised while WhatsApp introduced its own marketing channel. Almost every business constantly looks for new ways to market itself in an attempt to stay ahead of the curve. This requires carefully studying the business in order to evaluate the best suitable strategy. Quantastic team works with clients to clearly understand their goals & objectives and help them zero in on the marketing channels to execute their campaigns. This startup team test, retest & measure the campaigns to optimize them so that they generate the best possible ROI for your business. And then as it follows, to do so, the team itself needs to be of the highest intelligence. Fortunately enough, Anand was able to bring together few of the best brains in the industry. "Finding the right people and the right team is definitely a challenge. While I was working for other agencies, I got in touch with great minds and I on-boarded them and overcame that challenge", says Anand Ingle, Founder & CEO, Quantastic.

Registering several such successful stories, Quantastic has made remarkable strides in a short span of three-four years

Making their way up and building a name for themselves, Quantastic decided to participate in the contest to design the logo for India's BRICS summit in 2016. This startup's logo design made its way through 700 entries and got selected as the final one. Registering several such successful stories, Quantastic has made remarkable strides in a short span of three-four years. From evaluating brand strategy and logo designing, to print, email and OOH advertising, Quantastic has it all covered under one roof. With such comprehensive addresses to marketing options, Quantastic shows immense potential to emerge as a key player in the years to come.