Marketing is ever evolving, especially today in a world of widespread digitization. Marketers are investing in new tools, strategies, programs and capabilities to enhance client experience and ensure business success. One such tool that is gaining more and more prominence is the video. According to research, 87 per cent of marketing professionals are now opting for video as a marketing tool, a phenomenon that is expected to grow leaps and bounds in the future as brands and consumers embrace virtual living. Anticipating this emerging marketing trend and the rise of video as a must-have in the marketing toolkit, Siddhartha Gupta and Lawrence Alfonso, professionals with a combined experience of over 40 years in global marketing and in video production, took the entrepreneurial route to establish Selfanimate in 2018.

Selfanimate is best defined as an innovative cloud- based video-making platform that offers do-it-yourself (DIY) pre-made slideshow video templates that anyone, from 8 to 80 years of age, can use to create personalized messages for any occasion. Selfanimate has carved a niche in the market. The company houses a team of specialists engaged in design, code, content and marketing. It offers over 100 editable video templates and has more than 10,000 individual registered active

users on its platform. “We will soon be launching more enhancements to the platform where template effects can be modified, and where video clips can be added and edited alongside photos to make pro-grade videos. We will also introduce multiple languages, animated characters and styles that people can use to make their dream videos come alive,” says Siddhartha Gupta, founder of this venture.

On the business side, the company has just launched Selfanimate GoCampaign, an automated video platform that allows corporate to send bulk video mailers or video campaigns that are hyper-personalized by putting customer data to work. It helps companies to leverage the power of dynamic personalized videos in their marketing programs and digital marketing initiatives.

Selfanimate is best defined as an innovative cloud-based video making platform that offers endless possibilities for creating awesome business and personal videos

“The Selfanimate GoCampaign signed its first customer, a leading insurer in the Middle East, for creating more than 300,000 dynamic videos across multiple customer touchpoints,” says co-founder Lawrence Alfonso.

Selfanimate’s digital video production capability holds attention towards its corporate, animated, promo and social media videos. The initial days of innovation and R&D helped Selfanimate develop a unique video maker platform that is world-class in terms of accessibility, affordability, features and ease of use. “We believe that a video is the most powerful way to communicate and share experiences with those you care the most about. That’s why we are committed to creating a platform that will empower users, even those who are not tech-savvy, to edit and create personalized videos in minutes”, says Lawrence. Selfanimate has offices in Chennai and Lucknow in India, and Dallas, Texas, in the USA, hopes to have at least 10 corporate customers by mid-2020 and a subscriber base of 1,00,000 or more for its B2C platform. “As the most affordable online video maker, we are already positioned as a pioneer in digital video services and with our investments in AI and automation, we will embed interactivity and intelligence into videos, helping most industries use personalization to stay connected with their customers. In five years, we are confident of becoming the leader in online video marketing services in the country and a leading contender in the global market as well,” concludes Siddhartha, on a positive note.