Pallavi Vermi Farm: Building Organic India
Amit Kumar Upadhyay
During the initial years, it took considerable time for the company to convince the farmers and customers to buy organic products. The team discovered strategic ways through which they could sell their products at a reasonable price maintaining the quality at the same time. At present, they have established in-house state-of-the-art production unit, which is backed up by highly sophisticated equipment and machinery.
Pallavi Vermi Farm encourages the young entrepreneurs who are willing to have a start up in the organic segment
Further, Amit gives utmost importance to the process of preparing the product. By using the latest technology, team Pallavi Vermi prepares the same vermicompost in a much shorter time keeping the nutritional values intact. “For the commercial production of vermicompost and organic fertilizers, we use the age-old concepts which are more viable and we are sharing these tricks and techniques to all those who are connecting with us.
We are already working with the tea gardens of Siliguri, Kalchini and Assam and with some nurseries in West Bengal as well. We are encouraging the young entrepreneurs who are willing to have a start up in the organic segment. We are also welcoming the farmers who are interested in organic farming or are willing to set
Promoting organic cultivation for an ‘Organic India’, Pallavi Vermi offers a wide range of products under the brand name Astitvaa - Organic Manure, Vermicompost, Organic Manure (especially for tea plants), Organic pesticides and Growth boosters.
The company also has a product especially prepared for metropolitan and urban areas where the scope of home and kitchen gardening is very less. “This product is our ‘All – in – One Instant Soil Kit’. You just need to cut and pour this into the planter and then you can plant the sapling or seed. It provides a complete diet for both indoor and outdoor plants including palms and orchids,” he says.
The journey which once began with only one client has now gathered 10 permanent clients who purchase products from them on a regular basis throughout the year. The present turnover is approximately 85 lakhs to 1 crore and at present, the products are supplied in five states viz. Assam, Orissa, Bihar, Jharkhand, Sikkim and West Bengal itself. For the future, Amit and his team have plans to increase their annual production capacity to 10,000 M.T and are also looking forward to opening nurseries in different states of India under the franchise of Pallavi Vermi Farm where more immune and more adaptable sapling of all types of plants will be available.