Parenting is a beautiful journey, yet it can feel overwhelming. Each stage of a baby’s growth requires different essentials, leaving parents scrambling to keep up with new purchases. Adding to the challenge, many baby products are outgrown or discarded after minimal use. Enter Coodle, India’s pioneering marketplace for pre-loved baby equipment, offering a sustainable, stress-free solution. Through its circular economy model, Coodle provides sanitized, secure, premium-quality baby gear for sale, rent, and subscription. Parents can also monetize unused gear by hosting it for sale or rent on the platform, making parenting more accessible while promoting eco-friendly choices.

Sustainable Solutions for Modern Parenting

What started with a few unused baby items from Minal Surya’s family evolved into a mission driven startup with a big goal, which is reducing the carbon footprint of parenting. With expertise from a co-founder boasting 15+ years in automotive rental and leasing, Coodle now offers over 150 meticulously maintained products spanning six categories, including strollers, cribs, car seats, and feeding chairs. Each product undergoes rigorous maintenance and sanitization, ensuring safety and peace of mind for parents and their little ones.

“Parenting is a full-time responsibility, and we want to make it easier, safer, and more sustainable”, says Minal Surya, Co-Founder, Coodle whose vision combines luxury, convenience, and environmental consciousness.

A Purpose-Driven Startup with Heart

Co-founded in 2019 by Minal and inspired by her daughter, Yadavi Suryaa (then 10 years old), Coodle has grown into a trusted platform serving over 1,300 parents in cities

like Bengaluru, Chennai, Coimbatore, Hyderabad, and now Delhi. By offering short-term rentals and long-term subscriptions, Coodle empowers parents to avoid wasteful single-use purchases, instead embracing a circular economy and promoting sustainable parenting.

Additionally, for parents on the move, Coodle offers doorstep delivery, ensuring stress-free travel without the need to lug baby gear across distances.

With a turnover of ₹3.6 million and a 35 percent gross margin, Coodle has earned several accolades for its exceptional performance. Its collection of luxury, imported baby gear from the U.S., UK, and Canada makes premium parenting affordable and accessible, bridging the gap between indulgence and practicality.

Coodle is more than a marketplace, it’s a movement towards sustainable parenting

Customer-first Approach

Coodle’s commitment to customer service sets it apart. Its flexible rental and subscription options enable parents to test premium products before purchasing, eliminating buyer’s remorse and promoting mindful consumption. From high profile clients renting luxury strollers to everyday parents exploring economic options, Coodle’s model caters to all.


Minal reflects on this success, “Our luxury stroller category has been a hit, especially among travel-savvy parents and Page 3 families. It’s rewarding to see more parents embrace the idea of pre-loved products and switching towards cost of use from a cost of ownership”.

As the saying goes, “Change begins from home!”

Scaling for a Greener Future

As Coodle continues to expand, plans are underway to launch a mobile app, streamline user experiences, and introduce new product categories. Looking ahead, Coodle aims to empower more parents to monetize their unused baby gear, turning clutter into income while supporting eco-conscious parenting.

“With a steadfast commitment to hygiene, safety, and sustainability, Coodle is reshaping parenting journey in India, one gear at a time”.