Recruitment Trends in 2020

Runita Verma, Director-HR, Schneider Electric IndiaRunita is a dedicated, energetic, and creative person who has outstanding values and enthusiastically mentors by giving enough opportunity for budding professionals to grow

The HR industry has undergone seismic shifts over the past few years, thanks to reverberating technological advancements in the space. In addition, there are multiple attributes that have contributed to this shift like- need to foster diverse work environment, establishing a gender-neutral culture, Steering Pay Parity and more.

Recruitment is getting more strategic by the day and it’s imperative that recruitment professionals learn new skills, adapt to new assessment systems and be adept at handling digital tools.

Demand for recruitment professionals is on the rise, as per LinkedIn data, it has increased by more than 60 per cent in the last five years. Businesses need more recruiters, and recruiters are expected to do more: engaging passive candidates and building a pipeline; use data and recommend hiring strategy to business leaders. The businesses have become agile and these results in varied hiring demand go without saying that recruitment teams should become more agile too.

Let us look at some of the key trends that will dominate the recruitment landscape in 2020

Leveraging Technologies like Artificial Intelligence, Blockchain and more

The HR industry has been no stranger when it comes to deploying AI tools for talent acquisition purposes. AI has proven to drastically cut down on the time needed to shortlist candidates, removing the need to manually evaluate hundreds of applications. Going forward, we anticipate deeper AI integration to take place across multiple employee-facing applications and software, designed to augment productivity, up efficiency and engagement within organizations. AI-powered virtual assistants are to permeate more deeply into the workplace environment and many technologies will surface that will seamlessly automate many of today’s repetitive routine tasks.

As the department gradually embraces the technology, recruiters would have enough time to be creative, they would be able to better engage the business and candidates.

Experts are also contemplating if they can use Blockchain for recruitment, Blockchain can securely store candidate data on real-time digital ledger. Since blockchain is completely transparent and decentralized, it might be a gamechanger.

Chatbots and Video Interviews are already a reality, in fact, the tool can be programmed to screen resume, interact with candidates and feed recruiters with the data of the shortlisted candidates.

There was news about an AIbased recruitment tool which was rejecting female profiles based on the pattern of recruitment it had witnessed over a period of time, there is a need to safeguard these tools from such biases. It is imperative that such tools are foolproof and aid the diversity in hiring; else, it would sabotage the very purpose they were built for.

Data Guided Hiring and Analytics

Data-driven Recruitment would continue to be one of the hottest trends in recruitment. Platforms
like ATS and Recruitment Marketing tools have become extremely incisive and help to cull out the required information at a click of a button. This aids planning, decision making and helps in incrementally improvising.

Data received from various assessment tools help form trends and drawing inferences. This not only makes recruiters proficient in having intelligent conversations with business leaders but also makes them adept to partner with business leaders in making the talent strategy.

In the Indian context, organizations here have been hiring people on contract for long; however, we still aren’t confident about engaging freelancers for the role

With the availability of data pertaining to experience, skills, qualifications, and education, personality characteristics, career aspirations, behavioral indicators, and employment preferences, crafting Candidate Personas is no longer a dream but a reality. This would make recruiters far more effective as they would then be able to have tailor-made Job Descriptions and customized Job Advertisements. This would also prove impactful in creating a candidate pipeline and in improving the candidate experience.

Organizations would Build a More Inclusive Workplace of the Future

As organizations aspire to embrace more and more diversity, the processes and assessment systems would be built in a way that the inherent biases are eliminated and it’s a level playing field for all. A special effort would be needed to ensure that the only way of evaluation of the candidates must be the value they bring to the table and nothing else. Some of the steps which can be taken are – Having a diverse set of panels; advertising jobs through diverse channels; driving diverse referral programs; showcasing the diversity practices in all the touchpoints with the candidate; training the panels and hiring managers to overcome their biases and more.

Hiring in the Gig Economy

As the concept of co-workspaces, flexible work options, and the Gig economy becomes more popular by the day, engaging Gig Workforce is what companies would be eyeing for. This way, organizations have the opportunity of employing the best candidate available for the job. It also comes along with many more advantages like lower costs, demand-based deployment, improved innovation and more. Of-course, it has a flipside and a lot of challenges like huge churn of workers, low reliability, lesser collaboration, risks of retaining confidentiality and more.

HR would have to simplify the Recruitment, onboarding and training and other processes for the Gig Economy workers to stay motivated. The engagement would have to be utterly transparent and objectivedriven. One way of attracting and retaining the Gig workforce would be by offering a lucrative benefits package in addition to the monetary remuneration and lucrative assignments, this has the potential of acting as an ace up the sleeves of the organizations as this practice isn’t commonplace.

In the Indian context, organizations here have been hiring people on contract for long, however, we still aren’t confident about engaging freelancers for the role. A starting point can be earmarking the positions where engaging Gig Workforce would make sense and start experimenting so that they don’t miss the bus when this becomes the talk of the town in the near future.

Recruitment Marketing will Further take a Center-Stage

In the war for talent, everybody is chasing the top 20 per cent of the talent in the market. We must understand that people are spoilt for choices and hence it is pivotal that you are able to clearly communicate your Employer Value Proposition.

Zero Moment of Truth aids the decision making for the candidates. Most of the early careers and middle managers we hire are either Millennials or Gen Z, these generations spend a lot of time on digital platforms or it goes without saying that they would evaluate and compare various organizations before they make a decision on which employer to work. To attract and influence such talent, organizations would continue turning to social media and using creative ways to reach out to desired talent.

Improving Search Engine Optimization is another strategy in which organizations must be looking forward to. This would ensure high visibility of the job Advertisements to the right target audience.

We should be cognizant of the fact that Employer branding and building attractive brand equity and salience is no longer just a responsibility of the HR folks; every employee contributes to the Employer Brand in their respective sphere of the influence. The impact of Employee Advocacy is tremendous. One negative online review can result in viral online conversations.