New Concepts & Innovative Products are Ruling the Food & Beverage Industry

Nandini Mukherjee, Managing EditorThe food and beverage industry in India is recognised as one among the most vibrant industries which demonstrated unprecedented growth in the recent past. The industry expected to reach US$142 billion by 2020, with a compounded annual growth rate(CAGR)of 36.34 per cent. While the market was dominated mainly by traditional operators, many new players have emerged and are giving rise to exciting new concepts in food and beverage offerings and new and innovative service elements.

The Indian food palate has also evolved over the years with a wide
variety of cuisines becoming popular. Experts are of the belief that new age food startups have mushroomed in the last four years on the back of increasing demand and smarter ways of offering and delivering food, which has done away with the need to create large spaces for dine ins or shelf space in supermarkets. There has been a proliferation of start-ups adopting age old technologies in a new commercialized format in segments like dehydrated snacks as well as the development of newer technologies for catering to the aspirations of consumers for newer varieties and tastes of food. As per the investors, there is a growing popularity of brands, particularly tea chains, dairy products, health drinks, and healthy snacks.

Witnessing the trend, we have featured a list of “10 Best Food & Beverages Startups” in our current. The list consists of startups that have come up with interesting brands and positioning strategies and are trying to revive the old traditions of India in a new format that is appealing to customers. We also recommend you to read our cover story on All That Dips a company that has created a variety of dips and sauces that are international in appeal and local on palate.
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