Startups are Redefining User Experience

Nandini Mukherjee, Managing EditorIndia is among the three largest economies in terms of the number of digital consumers in the world. The country’s internet subscribers have more than doubled to 560 million in the recent past. India is the home to the second-largest instant messaging service users as well as the largest social media users in the world. Among the mature and emerging digital economies in the world, India ranked second in 2018 in terms of digital adoption between 2013 and 2018 – next only to Indonesia. As the digital economy of a nation of 1.3 billion begins to take shape, there are some key trends that are not only making UX/UI relevant
but also shaping a distinct growth trajectory for the industry in the coming years.

While businesses get busy generating great content for their target audience, there is another aspect that they tend to completely overlook. It is the aspect of how content is presented to the readers - UI/UX (User Interface/User Experience) which is an integral aspect of promoting content on the web.With the inclusion of recent updates like Hummingbird, Panda, Penguin, Pigeon and hundreds of other Google algorithms that are being tweaked on a regular basis, it becomes critical to know how users are reacting to the website User Interface. The experience that the visitors go through definitely counts when it comes to how businesses perform on Search Engines with special emphasis being on Google!

Worthwhile deriving the success recipe of businesses - Search Engine Optimization (SEO), plus an intuitive User Interface (UI), plus a great User Experience (UX) that equals to profit. Understanding this, we have come up with “10 Best UI/UX startups”. As the potential evolves; so, will the complexities but the growth will eventually come through to put India on the map of UX design and also lead to an evolved, consolidated UI/UX landscape in India.

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