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Cover Story
RAS Luxury Oils: A HomeGrown, Organic, Luxury Skincare Brand
The beauty and skincare industry is one of the most complex industries with diverse customer tastes and needs. The rise of awareness and ease of accessibility of products through a multichannel approach, growing awareness towards self-care and clean beauty, and the rising middle-class bracket in the country are driving the market. RAS Luxury Oils, founded by Shubhika Jain in 2017, aspires to build a new-age luxury skincare and beauty brand from India that caters to the global audience disrupting the $54 billion global clean beauty and skincare market. RAS, pronounced 'ruhus,' meaning 'essence' or 'happiness' in Sanskrit, is a glorious amalgamation of nature's well-kept secrets with aromatherapy, formulated to bring out the best of beauty that elevates one's well-being.
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