In Mysuru and Bengaluru, Alserv, a tech startup focused on non-real estate-based assisted living services for the elderly has announced the launch of its services.

Alserv has expanded its services at Kochi, Trivandrum, and Coimbatore after Chennai with India witnessing a critical need for home-based elder care services now, the startup said.

By 2050, India’s elderly population is expected to reach 319 million, according to a study done by the Longitudinal Ageing Study of India (2020). Over time, the population that is over the age of 65 is increasing exponentially. An increase in the older population will lead to an urgent need for elder care and support, as traditional family-based care is becoming less the norm.

As they are unable to coordinate and get things done easily in larger cities, elderly couples living alone face healthcare challenges. Currently, Alserv is providing home care services to 900-plus families in Tamil Nadu and Kerala. Some of the key services Alserv offers are housekeeping and maintenance, healthcare and medical, safety and security, food and catering and concierge. The startup has collaborated with over 75 trusted and verified vendors in Bengaluru and Mysuru.

Alserv had launched various COVID relief initiatives for its customers during the pandemic. During the second wave, it launched ‘Alserv Safe-At-Home’. This included disinfection, professional deep-cleaning and sanitisation services for houses post-COVID isolation period.

Jagadish Ramamoorthy, co-founder and director, Alserv, said, “Mysuru and Bengaluru are upcoming locations for senior living, with more than 350 homes being built in retirement communities around these two cities. Our understanding is that elders prefer to live at home, in the heart of the city where they can enjoy the weather, parks, and lifestyle, and have access to healthcare and entertainment options.”