Mumbai-based F&B startup Open Secret has secured a seed funding from a clutch of investors including Matrix Partners India. The funding round also saw the participation of Vijay Shekhar Sharma, Founder of Paytm, Co-Founders of Snapdeal- Kunal Bahl and Rohit Bansal, and CEO of Godrej Products- Vivek Gambhir.

Focused on making healthy snacking products, Open Secret was founded by Udit Kejriwal and Ahana Gautam in 2019. With the freshly infused capital, the startup is planning to strengthen its team, scale up the capabilities in technological innovations and further invest in expanding its distribution presence.

Currently, the offerings of Open Secret are available in over 60 stores of Mumbai and on Amazon as well. Nuts and chocolate being the primary ingredients in the cookies, the company is striving to maintain an equal blend of health and taste.

“Open Secret is targeting the children's snacking white-space, with a unique combination of taste and health, something both children and mothers can love,” says Sanjot Malhi, Vice-President and Consumer Sector Lead of Matrix India.