Team Startupcity

• SpinItUp raises ₹50 lakh in pre-seed funding at a ₹10 crore valuation, backed by Zee TV Ideabaaz Titans and notable investors including Jimmy Mistry and Anupam Bansal.
• India’s first interactive music-commerce platform to scale nationwide, focusing on tech upgrades, advanced analytics, venue partnerships, and onboarding 5,000 DJs across major nightlife cities.
• Funding to supercharge DJ earnings & venue engagement, enabling real-time paid song requests, transparent commission tracking, and empowering creators in a largely unstructured DJ economy.

SpinItUp, India's first interactive music commerce platform that allows club-goers to pay-to-request their favourite songs during live DJ sets, today announced that it has raised INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans; Jimmy Mistry (Della Adventure Resorts), Anupam Bansal (Liberty Shoes) and Archana Jehagirdar (Rukam Capital), at a valuation of INR 10 Crore.

The funding underlines a substantial credibility boost for SpinItUp, placing it as a high-growth, tech-first platform straddling the worlds of entertainment, technology, and the creator economy. This would also, importantly, help the company supercharge its tech stack to make SpinItUp the smoothest and fastest DJ-earnings platform in India. The key investment priorities would be ensuring technology enhancement, network expansion, venue partnerships, and DJ empowerment.

As part of these priorities, the platform would look towards building a powerhouse core team across tech, product, and growth to ensure scalability. It would introduce new product features, including advanced analytics for DJs and venue partners, commission tracking dashboards, and an expanded marketplace. It would focus on aggressive marketing and creator acquisition to onboard DJs across every major nightlife city as part of its pan-India footprint.

Commenting on the new funding, DJ Sanjay Meriya, popularly known as The Spindoctor and Co-Founder of SpinItUp, said, "I come from a humble background, and my journey as a DJ has been full of struggle, hustle, and sleepless nights. Having built everything from scratch, I know how tough it is for DJs to earn and grow. SpinItUp was born from that struggle-to give every DJ the opportunity I never had. This investment is not just funding; it's proof that our industry deserves better, and we're here to make that change".

Mr. Sudeep Bansal, the Co-founder of SpinItUp, highlighted the confidence boost that came with the funding, and said, “Moving from the US with just an idea, I was nervous but confident about our concept from the get-go, and getting validation on national television has just boosted our confidence to the next level. The party is just getting started.” As of now, DJs in India do not have a formal system to monetize beyond gigs.

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SpinItUp addresses this with a tech-first music commerce platform. It is also working on creating an ecosystem where DJs can make money through commissions, thus enabling standardization while supporting the broader creator economy. For venues, SpinItUp is a zero-investment opportunity to enhance customer experience and differentiate their offerings.

Early partner venues have reported increased social media engagement and customer satisfaction scores, with patrons viewing the interactive request feature as a premium service worth returning for. Finally, SpinItUp would seek to develop analytics tools for club and bar partners on customer engagement metrics, revenue uplift, and experience enhancement from interactive song requests. Full tools for DJs to earn more, track their income in full transparency, and advance their careers beyond gig fees would also be developed on the platform.

With the mobile platform of SpinItUp, DJs can accept or reject requests in real-time while earning commissions atop their standard gig fees. In turn, this forms a very strong customer experience enhancement for venues, boosting engagement, extending dwell time, and driving extra revenue without operational overhead. Until now, the brand has onboarded 450 DJs and performing artists across 3 cities in the country, along with 10 partner venues.

SpinItUp is currently registering monthly payouts of INR 5,000-7,000 per artist, with a revenue growth of 120% YoY. With the pre-seed funding, SpinItUp is set to emphasize pan-India expansion, onboard 5,000 DJs and performing artists in the next 12 months, introduce new product features in analytics, commission tracking, and marketplace, while also partnering with clubs/bars across the country.