Stylox Fashion Raises Rs 3 Crore to Fuel D2C and Retail Expansion
- Stylox raises Rs 3 crore from Fashion Entrepreneur Fund (FEF)
- Plans to double stores from 50 to 100 by year-end
- Shifts focus from B2B to D2C to boost retail and online growth
Delhi based fashion brand Stylox Fashion has grabbed the spotlight with a fresh Rs 3 crore investment from the Fashion Entrepreneur Fund (FEF), following its standout pitch on the reality show 'Pitch To Get Rich', streaming on Jio Hotstar. This funding marks a major milestone in Stylox’s journey from a B2B supplier to a direct-to-consumer (D2C) fashion label.
The show, backed by FEF and Dharmatic Entertainment, featured top names like Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora as judges. It gave Stylox high visibility and credibility in the fashion industry, helping the brand connect directly with a wider audience.
Ritika and Vishal Mehra, Co-Founders of Stylox Fashion, shared that the brand now aims to double its revenue and expand from 50 to 100 stores by the end of the financial year. The fresh capital will help speed up retail expansion and strengthen online presence across platforms like Myntra, Amazon, Flipkart, Ajio, Styli (UAE), and its own website Stylox.in.
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Stylox’s move to a D2C model is all about creating stronger connections with customers and building a brand that stands for affordable premium fashion. While the brand built its roots by serving retailers, it’s now focusing on delivering style directly to consumers across India and international markets.
With a sharp focus on growth, accessibility, and modern fashion, Stylox is all set to become a household name in men’s fashion.
